Domain & Identity
Your domain is your mostvulnerable digital asset.
An expired domain, a hijacked registration, an account registered under a volunteer who left two years ago, these happen to Hong Kong nonprofits every week. Lose your domain and you don't just lose a web address. You lose years of search ranking, brand trust, and every email and system that depends on it.
The reality
Do any of these sound familiar?
Your domain is registered under a personal account
A volunteer or former staff member registered the domain under their personal Gmail or GoDaddy account for convenience, years ago. That person has since left, emigrated, retired, or simply changed their phone number. Nobody has the account credentials. Your organisation has zero control over its own domain name.
Domain expires, someone else buys it
Nobody remembers the domain renews annually. The renewal notice goes to an inbox nobody checks. Days after expiry, a domain squatting service automatically purchases your domain, sometimes offering to sell it back at ten times the price. In the worst case, your old domain becomes a gambling or phishing site that actively damages the reputation you spent years building.
Multiple old domains are still live, confusing everyone
Over the years, you built a few campaign microsites, a former pastor's personal blog, giving day pages. These are all still live. Some have content that contradicts your main site. Some still carry your old logo and name. Search engines don't know which is the authoritative version of you, so they rank all of them lower.
The solution
How Re:focus fixes this
Domain ownership transferred to institutional account
We manage the full transfer of domain ownership from personal accounts to an institutional account (e.g. web@yourorg.hk). This includes coordinating with the original registrant, documenting the complete DNS configuration, and post-transfer verification testing. Once complete, the organisation has full control, no staff transition can compromise it.
Annual renewal management and auto-renewal setup
We set up automatic renewal and route all renewal notifications to the institutional account. You receive confirmation 90, 30, and 7 days before expiry. For organisations with multiple domains, we create a unified renewal calendar so nothing expires unnoticed.
Domain consolidation with 301 redirects
We audit all your existing domains and microsites, identifying what to keep, consolidate, or retire. For domains being consolidated, we implement 301 permanent redirects to your main site, transferring accumulated SEO equity to one place while ensuring old links don't break.
Digital Asset Register
We build a complete Digital Asset Register for your organisation: every domain, hosting account, CMS login, Analytics property, and social media account, each documented with institutional ownership, password manager location, renewal date, and emergency contact. This is the land registry of your digital assets.
Deliverables
What you receive
Domain ownership audit report
Current control status of all your domains
Ownership transfer execution
Transfer from personal to institutional account
DNS configuration documentation
Complete record of all DNS settings
Domain consolidation plan
301 redirect setup for old/stale domains
Digital Asset Register
Google Sheet / Notion format with institutional accounts, renewal dates, contacts
Annual renewal management
Auto-renewal + three-tier confirmation schedule
Staff transition protocol
Standard procedure for handing over credentials on departure
Ready to re:focus?
Find out if your domain is at risk